I know this may be a trying time to be writing this letter but I come to you earnestly because this situation needs to be turned around as soon as possible if we are to salvage it. I will make this short and simple. You may take my words with as many grains of salt as possible; you may also ignore them completely. But darling Tessanne, winning The Voice was not enough.
As you may have known, #TeamTessanne was a force to be reckoned with. Jamaicans at home and in the diaspora banded together to get you to number 1 on iTunes and, ultimately, to help you win your season of The Voice. We were all so proud to see one of us “make it” especially one so deserving.
Skip to you post-Voice win.
You came home and you did several shows and appearances in Jamaica and the Caribbean. You are a humble woman and you wanted to show your gratitude. We got that and we appreciated it. Well, a large amount of us did. But the murmurs about “why is she giving free concerts here at home and not working on her album?” started from even then. We didn’t lift you up so you could come back and chill with us. We wanted you to get out there and make the world know you were a force to reckon with, not just a talent show winner. On a whole, Jamaicans do not buy albums. Our artists also do not release albums on a whole- that is not the culture of our local music scene. Therefore, you should have been even more inclined to be seen by the audience that DOES buy music. RTs of compliments and IG pics with other up-and-coming artists is not what makes you seem in demand; it’s not what makes people want more. It’s what made you seem complacent.
On to the album. I have two major issues that stick out in terms of how this was handled. One was when I saw a tweet stating it was available for pre-order and the only thing available at the time as incentive was the track list. Now, this may be my ignorance to the music industry at work but how can a new artist (to the non-Jamaican audience) truly expect a large group of people to order an album solely because the names of the song are now released? The second issue was the fact that your album date was so uncertain. Now the date being changed was likely through no fault of your own but this became an issue when the actual album was released. The anticipation for it had drastically decreased and I felt like the official and final date was announced three days before the actual release. Your record label was of no help to you here but I feel there was adequate time for you to have seen that they were not going to do you any favours for you to get in the conductor’s car and steer this train along.
1. You need a new team. So many dropped the ball and it seems none on said team knew how to pick it up or what to do with it after. From management to PR to styling, your team needs a makeover. There are many who would have done it for little to nothing. There are YouTube tutorials and free PDF books online to help those you have around you, acquire the skills they need to have you looking like the star that you purportedly want to be and to have your fandom spread to more masses. Re: the team you currently have allegedly, I will say this: I get that it’s said that those who can’t do, teach (and in this case, it may be those who don’t want to do) but sometimes if someone does not want to handle the heat for themselves, it’s best you don’t invite them into your kitchen.
2. You need a better approach to publicity. This doesn’t even need elaboration. The #TeamTessane hashtags were noticeably less present. It was for you and the part of your team responsible to re-energize your fan base and keep people talking about you and excited for your music.
3. You need a new attitude. Balance that humble spirit with a more aggressive approach to the business. You have proven yourself time and time again to those of us who already love you. No need to preach to the choir. Time to spread the gospel to new crowds. Watch some Beyoncé documentaries- being polite doesn’t always go well with doing business. You will have to swallow some bitter medicine and likely dole some out to others. But trust me, it’s worth it. And you won’t be an awful human being for making the necessary decisions so your dream can flourish. If yuh waan good, yuh nose hafi run.
A member of #TeamTessane
For my readers who wish to purchase the album, check the links below. Sound off if you have something to say about this.
Tessanne Chin Count On My Love iTunes link: Click here
Tessanne Chin Count On My Love Amazon Link : Click here
Until next post!
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